Print Advertising Techniques We Follow

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Most of us never went to school to study advertising or marketing, so we’re constantly looking to improve our techniques and standards.  We’re especially good with design and digital marketing just based on trial and error.  That being said, we’re also constantly innovating and researching for more information on the art of marketing.  When we’re designing for a new campaign, typically our clients will have some thought of what they would like the design to look like.  Then we just design it and then find reliable toronto painters to actually paint it all together.  However, there are times where the client just give us information on what they want to sell and want us to help them come up with the design itself.  This is the fun part.

We’ve been learning a ton of techniques on how to catch the audience’s attention.  Since people are constantly being exposed to advertising (whether they know it or not), we’ve got to be innovative and original with our designs.

We like to design graphics where the audience has to look at it twice or a couple of times to actually get the full picture.  We also love to use bright colours to make certain things pop.

lipsMany people like to use famous logos, but we like to come up with our own original style.  Each client will have the option of having our team design the logo as well as the campaign.  Again, we will hire contractor painters in toronto to actually paint the billboard or poster.  It often works better when you have a gorgeous painting than just a print photo.  The more time and energy we put into a project, the better the outcome.  That’s why we are solely focused on the client’s vision.  We just help build it out into an actual platform that the audience is able to view.

Another technique we like to use is preying on people’s feelings.  I know that sounds horrible but we don’t use it in a bad way.  We like to predict how our design would make someone feel, and we always want to make sure it is a positive feeling.  You won’t ever want to purchase something that doesn’t make you happy, and we totally get that.

The amount of time we spend on a project differs from client to client.  If they want us to create, design, and execute on the entire campaign, it could take months depending on the back and forth between the client and us.  If they’ve got a vision ready and just need us to design and execute it, then it could just take weeks.  Everything’s got a timeline but our purpose is to ensure that the campaign will work and that the client is satisfied with our work.

Getting Creative Here!

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We here at Artourism Chile specialize in designing billboards, posters, flyers, banners, and all things related to paper and digital marketing. We are from New York but have recently opened an office in Toronto, Canada. There’s a huge market here for design, and we want to become totally immersed in it. We generally outsource the printing and painting (we use professionals, don’t worry), and our clients remain steadily happy with our work. Our team consists of extremely bright and creative individuals who live and breathe design. Give us a clean slate, and we will blow your mind! We’re all very different with original ideas that you won’t find elsewhere. You can basically call us your #1 print marketing team!

We’ve done billboards for huge companies that have been featured in Times Square as well as Yonge & Dundas square in Toronto. You’ve probably seen hundreds of our flyers and posters around the city as well. For us, it’s not about the money. Designing and creating these works gives us an outlet for our creativity to flow. That’s what really matters to us.

We love suggestions and comments, so please do not hesitate to get in contact with us! You can reach us here.

Here’s a little clip explaining graphic design so you can get a sense of what we do.